I first picked up a 42" Samsung Plasma screen in Hattiesburg, which is about an hour from me [never try to shop for a good tv in McComb]. I get the Samsung home and I'm greatly disturbed by the ghosting and black levels.
I take it back the next day and end up with a 40" SONY LCD with 1080p. It's beautiful. It's got a great contrast ratio as compared to other LCDs. I spent more, but actually got the size I wanted. The 42" was a tad big for the room.
I did a good bit of research and asking around before I landed on the SONY, and I feel good about it so far. Shopping for a high-end tele can be exhausting. The good thing about the SONY is I can use it as a computer monitor, too.
[relieved]


